Tag Archives: donor

Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!

As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t giving enough for the personal touch of a gift officer, but they are giving too much to be treated just … more

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3 Easy Planned Giving Tips for 2016

We often hear from new clients that they have wanted to get a planned giving program started for years and just never get around to it. Well, my friends, this is your year! Just taking these quick steps will position … more

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3 Easy Steps to More Monthly Donors

Hop across the pond and you’ll find monthly giving programs are the norm. Several charities in the U.K. – like Oxfam – have several hundred thousand monthly givers. Put another way, 37% of ALL donors in the U.K. are monthly … more

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6 Principles of Influence to Motivate Donors

To move people to action you need to understand what motivates their decisions. At Impact, we often refer to Dr. Robert Cialdini’s six principles of influence to help us write persuasive fundraising copy. Here they are: RECIPROCITY – People return favors.  Yes, … more

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3 Things to Do Now to Improve Donor Retention

The “2015 Fundraising Effectiveness Report” is out…and it’s quite a wake up call. The most startling finding for me was this: while nonprofit organizations reported gains of $3.611 billion in gifts from new, upgraded current, and previously lapsed donors…they lost … more

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5 Facts About Your Monthly Donors

At a recent presentation Erica Waasdorp offered up some compelling reasons why we shouldn’t neglect our monthly giving programs. Here are my five favorite tidbits I picked up: Monthly donor retention is significantly higher than single gift donor retention. Monthly donors are … more

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3 Ways to Make a Difference

It’s graduation season, and the transcripts of the most inspiring commencement speeches are making the rounds. For those of us in the nonprofit sector, Aaron Dorfman of the National Committee for Responsive Philanthropy had some great words of wisdom in … more

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The Hottest Thing in Philanthropy Today

Fundraisers have a love-hate relationship with donor advised funds, and, according to Jack Shakely, it’s time to get over it. In “Who’s Afraid of DAFs?” in the summer issue of Stanford Social Innovation Review,  Shakely, President Emeritus of the California Community … more

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Feed the Mind, Tug on the Heartstrings

“People look for rational reasons to justify their emotional decision about giving.” The moment I heard Sandra Renner utter those words of wisdom in a conversation about a case statement this week, I hurriedly wrote them down. In one sentence, … more

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Do You DAF?

If you haven’t done so already, you’re missing the party. The Red Cross is doing it. So is the Boston Symphony. And dozens more charities are signing on each week. So what’s all the fuss about? Fidelity Charitable has created … more

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