Tag Archives: emotion

Feed the Mind, Tug on the Heartstrings

“People look for rational reasons to justify their emotional decision about giving.” The moment I heard Sandra Renner utter those words of wisdom in a conversation about a case statement this week, I hurriedly wrote them down. In one sentence, … more

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Donors Longing for Immensity

“If you want to build a ship, don’t drum up people to collect wood, and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” Antoine de Saint-Exupery As fundraisers it’s … more

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No Crying in Fundraising?

You may remember the famous line from Tom Hanks in A League of Their Own when one of his players tears up and he says, “There’s no crying in baseball.”  It’s just one of the millions of messages we get … more

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