Tag Archives: fail

How Fundraising is Like the Super Bowl

This past Sunday the Seattle Seahawks exceeded all expectations and blew their opponents out of the stadium in Super Bowl XLVII.  On the other hand, the Denver Broncos and long-time star quarterback Peyton Manning had a colossal fail. Which got … more

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Proofreading: It’s Not for Sissies

Do I really have to look at this AGAIN??? Well, yes, you do.  And, yes, it will be proofed multiple times, at every stage of copy revision, art, and at various stages in the production process.  Based on many years … more

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At Bridge: Failure is an Option?

In the session, “Tanked! Seven Online Campaigns That Should Have Performed… But Didn’t,” at the 2013 Bridge Conference, Madeline Stanionis of M&R and Ben Simon of Greenpeace wore their failure like a badge of honor. They even handed out stickers … more

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