Tag Archives: fundraising writers

Fire Up Your Fundraising Copy: A Master Class with Kathy Swayze

Are you frustrated with the lack of passion in your appeals? Not getting the results you need from your mailings and emails? Struggling with messaging for your upcoming capital campaign? Join Kathy Swayze for her half-day master class Fire Up Your Fundraising Copy, … more

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Top 10 Reasons Why You Need a Case for Giving

Because your gift officers struggle to articulate what your organization could do with large gifts. Because your program staff is too busy to write down what they are doing – and it’s not their job anyway. Because the communications team … more

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One Simple Trick to Make Your Clients Love You

Recognize that they are doing three hundred different things for ten different departments/people. It’s that simple. A quick “I understand how much you have on your plate, and want to help you ” goes a VERY long way. Because as … more

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Why Diversity in the Workplace isn’t Enough

Impact was excited to have Howard University graduate Krsnavati Fair as our summer intern this year. Following her time working with City Year, she wanted to learn more about the nonprofit world. Here’s her blog on one of the most … more

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Millennials vs. Boomers: Do They Speak the Same Language?

On Friday of the Bridge conference I attended “The Donors of Tomorrow: Effective Ways to Engage Millennials,” along with another demographic-based session: “Boom! How the Baby Boomers Will Transform Philanthropy.” I wasn’t planning to compare the content of the two … more

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Stories Matter

Why we do what we do… “…we are, as humans, already an assemblage of stories. And the gulf that exists between us as people is that when we look at each other we might see faces, skin color, gender, race, … more

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5 Predictions for the Future of Storytelling

There were many things to learn at #Bridge16, but for me this year nothing stood out more than the session on the future of storytelling by John Trybus from the Georgetown Center for Social Impact Communications (CSIC). CSIC research is … more

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What Do Memories Have to Do With Fundraising?

I always enjoy attending Planned Giving Days, sponsored by the National Capital Gift Planning Council and this year was no exception. Jay Steenhuysen led an interesting discussion on the donor experience. He challenged us to think about how we can … more

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Testing… Testing… But Did it Work? Check for Free!

We all know how important it is to test new direct marketing techniques so you can learn what really works best when it comes to motivating your donors to give. But once you get your results back, how do you … more

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Fighting Chronic Under-Investment Syndrome

Time and time again, we hear clients and potential clients tell us that they want to grow their planned giving program—just as soon as it is approved in their new budget! We aren’t talking about hiring a new staff member … more

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