Tag Archives: heart

Feed the Mind, Tug on the Heartstrings

“People look for rational reasons to justify their emotional decision about giving.” The moment I heard Sandra Renner utter those words of wisdom in a conversation about a case statement this week, I hurriedly wrote them down. In one sentence, … more

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Changing the Way We Lead

At the recent DMA Non Profit Federation Leadership Summit, I agreed strongly with Peggy Dyer, Chief Marketing Officer, American Red Cross, who made a huge point about our need to change the way we lead. Peggy started by saying nonprofit … more

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