Tag Archives: ice bucket challenge

Two Key Takeaways from the Ice Bucket Challenge

Posted on February 2, 2015 by impcomdc68

If someone said you could raise $220 million dollars in about a month’s time without asking for a single penny, would you believe them? Well that’s exactly what happened for the ALS Association during the the Ice Bucket Challenge last … more

Posted in Uncategorized | Tagged ALS, change, DMAW, donor engagement, fundraising, ice bucket challenge, nonprofit, Social Media | Leave a comment

On Ice Buckets & Retention

Posted on August 27, 2014 by impcomdc68

Everyone’s talking about the ALS ice bucket challenge –as well they should be. At last count, it had raised over $50 million for the cause and brought in more than 600,000 new donors. And it’s nowhere near finished. And the … more

Posted in Uncategorized | Tagged ALS, copywriting, fundraising, fundraising writers, ice bucket challenge, message, philanthropy, retention, Social Media, stories, storytelling | Leave a comment