Tag Archives: Impact Communications

Planned Giving Marketing: Art or Science?

In the fundraising world, we frequently talk about our work being both an art and a science. Nowhere in fundraising is this more prevalent than in planned giving. The Art: Donor Cultivation The Science: Planned Giving Technicalities But what about … more

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5 Takeaways from Planned Giving Days

Planned Giving Days, hosted annually by the National Capital Gift Planning Council, has become one of my favorite conferences of the year. Why? Because gift planners understand the need to talk with their donors about their most heartfelt desires. As … more

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