Tag Archives: letters

5 Signs That You’re Playing it TOO Safe

Are you pushing the edge in your marketing and fundraising programs? Or playing it safe? If you are hearing these kinds of statements in your meetings, it may be time to shake things up a bit.

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It’s All About That Letter

A recent piece in Bob Bly’s Direct Response Letter deserves your attention–a great explanation of why direct mail letters are the bedrock of great fundraising programs. Save this to have on hand for the next time your CEO or Board … more

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