Tag Archives: major donors

The 3 Ms: Major/Mid-Level, Monthly, and Multi-Channel

I loved the strawberry shortcake at Commander’s Palace, but another highlight of my recent trip to the AFP International Fundraising Conference in New Orleans, was a session with Jon Biedermann of DonorPerfect and Nathan Dietz, Ph.D. of the University of … more

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‘Tis the Giving Season: Five Simple Steps for Raising Year-end Major Gift Revenue

Guest Post from Martha H. Schumacher, CFRE, ACFRE, MInstF (AdvDip) – President, Hazen Inc. It’s that time again, the Giving Season, when more than half of all individual donor philanthropy happens in America. This is the time of year when clients and … more

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Connect to Your Mid-Level Donors

We’ve all heard a lot about the “missing middle” in our nonprofits. In a session at #Bridge15, I’ll be joining Chris Brooks and Maya Mahoney from Share Our Strength/No Kid Hungry Campaign to offer some practical advice for finding and engaging … more

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Learning About Blindness by Dining in the Dark

Imagine … eating your dinner without having a clue as to what it might be. You can smell it but can’t see it. The only thing to do is grab a fork and hope for the best. That first bite … more

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8 Must-Have Components of a Winning Case Statement

Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of your organization.  To make sure you have a winning case statement, include these 8 elements: 1. Use a Theme … more

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Writing for 4, 5, and 6-Figure Gifts

Want some tips for how to speak to your higher dollar donors in a language they’ll understand? Well here’s our fearless leader, Kathy Swayze, CFRE, to the rescue. In her presentation at The Bridge Conference in August, Kathy highlighted what’s … more

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At Bridge: Turning the Donor Pyramid Upside Down

The name should have clued me in … Creating a Funnel to a Strong Advancements Program. The session, enthusiastically presented by Andrea Wasserman and Sarah Schonberg, with strong shout-outs to their consultants, Campbell & Company and Lautman, Maska, & Neill, … more

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Finding the Why Now? Moment When Asking for Bigger Gifts

I love that lately I’ve heard more marketers and fundraisers talking about the importance of a strong case for giving.  It just makes sense.  You’re asking people to part with their hard-earned money… you better be able to tell them … more

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Top 5 Tips for Writing Your Major Donors

To really cultivate relationships with your organization’s major donors, you need to share compelling information with them on a regular basis.  You can do so through case statements, letters and proposals, but it takes some creative strategies to make sure … more

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