Tag Archives: marketing

#WordsOfWisdomWednesday: It’s not about the stuff

“Marketing is no longer about the stuff that you make but about the stories you tell.” -Seth Godin     Photo credit: © Dave Bleasdale. Used under a Creative Commons (CC-BY-2.0) license. Save Save Save Save

Posted in Uncategorized | Tagged , , , , , | Leave a comment

#WordsOfWisdomWednesday: Why do you do it?

“People don’t buy what you do, they buy why you do it.” – Simon Sinek     Photo credit: © Adam Bautz. Used under a Creative Commons (CC-BY-2.0) license. Save Save

Posted in Uncategorized | Tagged , , , , | Leave a comment

Testing… Testing… But Did it Work? Check for Free!

We all know how important it is to test new direct marketing techniques so you can learn what really works best when it comes to motivating your donors to give. But once you get your results back, how do you … more

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

What Every Communication You Send Must DO

“Consumer marketers are selling a product or a service. Nonprofit marketers are selling opportunity – the opportunity to change the world, or at least a small part of it, for the better; the opportunity to leave a legacy; the opportunity … more

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment