Tag Archives: message

Why Diversity in the Workplace isn’t Enough

Impact was excited to have Howard University graduate Krsnavati Fair as our summer intern this year. Following her time working with City Year, she wanted to learn more about the nonprofit world. Here’s her blog on one of the most … more

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5 Predictions for the Future of Storytelling

There were many things to learn at #Bridge16, but for me this year nothing stood out more than the session on the future of storytelling by John Trybus from the Georgetown Center for Social Impact Communications (CSIC). CSIC research is … more

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What Do Memories Have to Do With Fundraising?

I always enjoy attending Planned Giving Days, sponsored by the National Capital Gift Planning Council and this year was no exception. Jay Steenhuysen led an interesting discussion on the donor experience. He challenged us to think about how we can … more

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He Knows What You Are Thinking

It was the end of a long day at the office. I was running late, and traffic sucked. Part of me wanted to give up and just go home. But I’m really glad I stuck to the plan to go … more

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What’s Yoga Got to do With It?

In this field of do-gooders and dreamers, I am sure a number of you are fellow-yogis. Hello! I recently went to a yoga retreat in a beautiful place called Lake Atitlan, Guatemala. Nestled into the side of a volcano, I … more

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6 Principles of Influence to Motivate Donors

To move people to action you need to understand what motivates their decisions. At Impact, we often refer to Dr. Robert Cialdini’s six principles of influence to help us write persuasive fundraising copy. Here they are: RECIPROCITY – People return favors.  Yes, … more

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Do Stories Really Work?

I’ve built my career on helping nonprofit causes use storytelling to inspire more donations. I was intrigued by a recent research study by Scott R. Maier, Stories Not Statistics Can Overcome Compassion Fatigue. Professor Maier used content analysis and media metrics … more

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3 Things to Do Now to Improve Donor Retention

The “2015 Fundraising Effectiveness Report” is out…and it’s quite a wake up call. The most startling finding for me was this: while nonprofit organizations reported gains of $3.611 billion in gifts from new, upgraded current, and previously lapsed donors…they lost … more

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The Power of Reciprocity

As we head into the year-end fundraising season, it might be worth thinking about ways you can make your supporters feel like giving back. Consider this study… In 1974, Dr. Phil Kunz, a psychologist working out of Brigham Young University … more

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A Case (or Two!) for You

For anyone considering or embarking on creating a case for support, heads up — there’s a fabulous session at #Bridge15 just for you! Discover the 6 steps to a great case for support (hint: writing doesn’t happen until Step 5!). And learn … more

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