Tag Archives: message

3 Ways to Make a Difference

It’s graduation season, and the transcripts of the most inspiring commencement speeches are making the rounds. For those of us in the nonprofit sector, Aaron Dorfman of the National Committee for Responsive Philanthropy had some great words of wisdom in … more

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What Every Communication You Send Must DO

“Consumer marketers are selling a product or a service. Nonprofit marketers are selling opportunity – the opportunity to change the world, or at least a small part of it, for the better; the opportunity to leave a legacy; the opportunity … more

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Feed the Mind, Tug on the Heartstrings

“People look for rational reasons to justify their emotional decision about giving.” The moment I heard Sandra Renner utter those words of wisdom in a conversation about a case statement this week, I hurriedly wrote them down. In one sentence, … more

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Show Your Supporters How They’re Helping You Save the World

This Earth Day, I’m grateful for the daring activists who sacrifice their safety and comfort to draw attention to the dangers facing our planet. And I’m so impressed with the way some of those activists are sharing their stories with … more

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The World is Getting Weirder

The world is getting weirder. And we marketers and fundraisers need to get weirder too. That was the message from Seth Godin during his plenary address at the AFP International Conference in Baltimore earlier this month. Godin’s thesis is that … more

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6 Ways to Make Your Ideas Move

Our Impact team gathered around the big screen computer on Tuesday for a webinar from Stanford Social Innovation Review on Communications that Work: Making Ideas Move. And yes, there was popcorn! It was an hour very well spent. If you missed … more

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Making the Necessary Inspirational: A Case for Hostelling

When we were asked to build a case for support for Hostelling International, the organization was trying to double its endowment – raising $3 million over three years. It was an ambitious goal, and we understood the importance of hitting … more

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Planned Giving Marketing: Art or Science?

In the fundraising world, we frequently talk about our work being both an art and a science. Nowhere in fundraising is this more prevalent than in planned giving. The Art: Donor Cultivation The Science: Planned Giving Technicalities But what about … more

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Storytelling for All

As someone who believes in the power of storytelling, I was thrilled to learn that TED, the nonprofit devoted to Ideas Worth Spreading, has awarded its 2015 TED Prize to StoryCorps and its founder, Dave Isay. As TED curator Chris Anderson put it … more

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Why Talk Isn’t Cheap

Last month, a group of us at Impact went to see “She’s Beautiful When She’s Angry,” a documentary film about the women’s movement of the 1960’s. Among many other profound and moving things, the movie told the story of female … more

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