Tag Archives: Mid-level donors

The 3 Ms: Major/Mid-Level, Monthly, and Multi-Channel

I loved the strawberry shortcake at Commander’s Palace, but another highlight of my recent trip to the AFP International Fundraising Conference in New Orleans, was a session with Jon Biedermann of DonorPerfect and Nathan Dietz, Ph.D. of the University of … more

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What the New Tax Law Means for Your Donors

Some sobering insights from AFP about the tax law changes—with an interesting twist for mid-level fundraising:  1) The threshold to be able to take advantage of the charitable deduction has increased. Research from the Joint Committee on Taxation estimates that … more

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Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!

As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t giving enough for the personal touch of a gift officer, but they are giving too much to be treated just … more

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Connect to Your Mid-Level Donors

We’ve all heard a lot about the “missing middle” in our nonprofits. In a session at #Bridge15, I’ll be joining Chris Brooks and Maya Mahoney from Share Our Strength/No Kid Hungry Campaign to offer some practical advice for finding and engaging … more

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Are You Bridge Ready?

In just a little less than a month, our entire Impact team will be heading to the 10th annual Bridge to Integrated Marketing and Fundraising Conference. It’s always a highlight conference, packed full of useful information (along with many of our … more

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Writing for the “Missing Middle”

Kudos to Alia McKee and Mark Rovner at Sea Change Strategies for their recent report, The Missing Middle. I couldn’t agree more with their conclusion that, “Despite the fact that fundraisers universally agree that mid-level donors are exceptionally valuable, they … more

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