Nonprofit Articles

Fundraisers – Don’t Panic!

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure. Retention numbers are down again, new donor numbers are down, and the total number of donors has declined year over year by 10%.   But let’s dig a little...

Making an IMPACT on Climate

The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions, climate change will permanently alter our planet. At Impact, we are honored to be working with several organizations on the front lines of the climate...

7 Insights from the Nonprofit Fundraisers Symposium

I had the good fortune to attend the Nonprofit Fundraisers Symposium last month in Washington, DC. If I had one word to describe this conference, it would be “Wow!” Co-produced by the Direct Marketing Association of Washington (DMAW) and The Nonprofit Alliance (TNPA),...
Great Donor Letter Opening Lines

Great Donor Letter Opening Lines

What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...