Tag Archives: retention

3 Things to Do Now to Improve Donor Retention

The “2015 Fundraising Effectiveness Report” is out…and it’s quite a wake up call. The most startling finding for me was this: while nonprofit organizations reported gains of $3.611 billion in gifts from new, upgraded current, and previously lapsed donors…they lost … more

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Great Donor Communications = Great Donor Retention

At Impact, we strongly believe that what’s most needed to retain good donors is good communications – across all channels and at all levels of the donor pyramid. We were impressed with what Chip Grizzard recently had to say about … more

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On Ice Buckets & Retention

Everyone’s talking about the ALS ice bucket challenge –as well they should be. At last count, it had raised over $50 million for the cause and brought in more than 600,000 new donors.  And it’s nowhere near finished. And the … more

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