Tag Archives: Social Media

Two Key Takeaways from the Ice Bucket Challenge

If someone said you could raise $220 million dollars in about a month’s time without asking for a single penny, would you believe them? Well that’s exactly what happened for the ALS Association during the the Ice Bucket Challenge last … more

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On Ice Buckets & Retention

Everyone’s talking about the ALS ice bucket challenge –as well they should be. At last count, it had raised over $50 million for the cause and brought in more than 600,000 new donors.  And it’s nowhere near finished. And the … more

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People & Dogs: You’ll Love This Research

You know you want it.  We all want it.  An email or social media post that goes viral.  There is no quick and easy formula to writing headlines that get clicked—but I’m happy to report, there is data. The folks … more

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#13NTC Key Takeaways

I went to the 2013 Nonprofit Technology Conference in Minneapolis last week wearing two hats:  First, as someone working with nonprofits to help them tell their stories more effectively to raise more funds for their important work.  And second, as … more

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Social Media Outreach – An Idea to Watch from the DMA Nonprofit Conference

I attended a great session on social media at the DMA Nonprofit Conference last week.  Folks at the Arbor Day Foundation are conducting an interesting social media project.  They identified 100,000 donors with email addresses and then worked with Spotright.com … more

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