Tag Archives: stories

Stories Matter

Why we do what we do… “…we are, as humans, already an assemblage of stories. And the gulf that exists between us as people is that when we look at each other we might see faces, skin color, gender, race, … more

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5 Predictions for the Future of Storytelling

There were many things to learn at #Bridge16, but for me this year nothing stood out more than the session on the future of storytelling by John Trybus from the Georgetown Center for Social Impact Communications (CSIC). CSIC research is … more

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What Do Memories Have to Do With Fundraising?

I always enjoy attending Planned Giving Days, sponsored by the National Capital Gift Planning Council and this year was no exception. Jay Steenhuysen led an interesting discussion on the donor experience. He challenged us to think about how we can … more

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Are You Listening?

In my line of work, good listening skills are a must. I impersonate people every day and am called on to convey hopes and dreams of organizations I do not work for. It requires talking with – and more importantly … more

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Do Stories Really Work?

I’ve built my career on helping nonprofit causes use storytelling to inspire more donations. I was intrigued by a recent research study by Scott R. Maier, Stories Not Statistics Can Overcome Compassion Fatigue. Professor Maier used content analysis and media metrics … more

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3 Things to Do Now to Improve Donor Retention

The “2015 Fundraising Effectiveness Report” is out…and it’s quite a wake up call. The most startling finding for me was this: while nonprofit organizations reported gains of $3.611 billion in gifts from new, upgraded current, and previously lapsed donors…they lost … more

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How to Stop a Bleeding Heart

Last week I had one of those days—a day where my heart bleeds. It bleeds for all the important causes that still need attention, all the people who need help. A day when I am so overwhelmed by all the … more

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It’s Not About “Us”

As Creative Director of a fundraising communications firm, I review a LOT of fundraising copy. And here’s what I’ve noticed. In a fundraising letter, the word “us” is very rarely a good thing. Why? It seems like a perfectly harmless … more

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Who Gets to Tell the Story?

Photographer Roger May’s recent project, “Looking at Appalachia,” is inspiring. A self-described “Appalachian American,” May was dismayed by the stereotypical images of poverty associated with his community—run down shacks, rusting cars, barefoot children, and on and on. May decided to … more

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Like Chocolate & Peanut Butter

Do your direct marketing department and planned giving team need a little push to play nicely together? If so, and if you’re attending the DMANF nonprofit conference in New York next week, check out “Direct Marketing and Planned Giving: the Reese’s Peanut Butter Cup … more

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