Tag Archives: stories

A Case (or Two!) for You

For anyone considering or embarking on creating a case for support, heads up — there’s a fabulous session at #Bridge15 just for you! Discover the 6 steps to a great case for support (hint: writing doesn’t happen until Step 5!). And learn … more

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Look for Something TINY in Your Bridge Tote

The tote bags your get at conferences are often stuffed with useless freebies. I apologize for being so brutal, but it’s true. You know what I’m talking about… the Frisbee, the Post-it notes, or the coupons to places you’ll never go. This … more

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Connect to Your Mid-Level Donors

We’ve all heard a lot about the “missing middle” in our nonprofits. In a session at #Bridge15, I’ll be joining Chris Brooks and Maya Mahoney from Share Our Strength/No Kid Hungry Campaign to offer some practical advice for finding and engaging … more

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The Truest Thing

Atlantic Monthly asked a group of writers, journalists, and producers, “What’s the most important element of a good story?” The video they produced has some great lines and inspiration. As a fundraising communications specialist, what struck me the most was … more

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Feed the Mind, Tug on the Heartstrings

“People look for rational reasons to justify their emotional decision about giving.” The moment I heard Sandra Renner utter those words of wisdom in a conversation about a case statement this week, I hurriedly wrote them down. In one sentence, … more

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Show Your Supporters How They’re Helping You Save the World

This Earth Day, I’m grateful for the daring activists who sacrifice their safety and comfort to draw attention to the dangers facing our planet. And I’m so impressed with the way some of those activists are sharing their stories with … more

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The World is Getting Weirder

The world is getting weirder. And we marketers and fundraisers need to get weirder too. That was the message from Seth Godin during his plenary address at the AFP International Conference in Baltimore earlier this month. Godin’s thesis is that … more

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Storytelling for All

As someone who believes in the power of storytelling, I was thrilled to learn that TED, the nonprofit devoted to Ideas Worth Spreading, has awarded its 2015 TED Prize to StoryCorps and its founder, Dave Isay. As TED curator Chris Anderson put it … more

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Why Talk Isn’t Cheap

Last month, a group of us at Impact went to see “She’s Beautiful When She’s Angry,” a documentary film about the women’s movement of the 1960’s. Among many other profound and moving things, the movie told the story of female … more

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A Case Study of a Case for Support

When AARP Foundation approached us at Impact to develop their institutional case for support in 2012, they had just refocused their work into four impact areas—hunger, housing, income, and isolation. This gave us an outline for the “meat” of the … more

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