Tag Archives: story

Six minutes and twenty seconds

Time and time again, we’ve seen how much more impact you can have when you show, rather than tell people, your story. This lesson hit us especially hard this weekend as we watched Emma González, one of the leaders of … more

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Telling the Truth

“The task of calling things by their true names, of telling the truth to the best of our abilities, of knowing how we got here, of listening particularly to those who have been silenced in the past, of seeing how … more

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Storytelling to Help Alzheimer’s Patients

We know the power of a good story… stories that evoke emotion at deep level… stories that move people up out of their comfort zone, but what about stories that heal the storyteller? In this instance, a couple’s own story … more

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#WordsOfWisdomWednesday: People Give to People

“It is a safe bet that most people respond more forcefully and intensely to other people than to numbers.” –Annette Gordon-Reed   Save Save

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Storytelling Tips from Planned Giving Days

This year, Planned Giving Days was all about storytelling—one of our favorite things here at Impact! It started with John Trybus of Georgetown University’s Center for Social Impact Communication. We already loved John before his plenary address last Thursday morning, … more

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#WordsOfWisdomWednesday: It’s not about the stuff

“Marketing is no longer about the stuff that you make but about the stories you tell.” -Seth Godin     Photo credit: © Dave Bleasdale. Used under a Creative Commons (CC-BY-2.0) license. Save Save Save Save

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3 Reasons We’re Excited for Planned Giving Days

At Impact we’re busy prepping for NCGPC’s Planned Giving Days Conference on May 25th & 26th. PG Days brings together all types of people in the gift planning profession to learn and network. Two days of educational sessions and events … more

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#WordsOfWisdomWednesday: We Are Our Stories

“We are our stories; stories that can be both prison and the crowbar to break open the door of that prison; we make stories to save ourselves or to trap ourselves or others; stories that lift us up or smash … more

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It’s Not About “Us”

As Creative Director of a fundraising communications firm, I review a LOT of fundraising copy. And here’s what I’ve noticed. In a fundraising letter, the word “us” is very rarely a good thing. Why? It seems like a perfectly harmless … more

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The Truest Thing

Atlantic Monthly asked a group of writers, journalists, and producers, “What’s the most important element of a good story?” The video they produced has some great lines and inspiration. As a fundraising communications specialist, what struck me the most was … more

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