Storytelling Articles

Communications is NOT Overhead

If you work for a social impact organization, chances are your work involves moving people to action, enacting public policy, providing services, conducting research, changing public opinion, or some combination of these and other functions. What good does it do our...

The Happy Marriage of Branding & Fundraising

Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy = Tripled Philanthropy in Three Years. Their session told the story of how they transformed the brand and grew revenues for The Children’s Center in Detroit,...

10 Things I Learned from Save the Children’s Success

A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact Strategies by Janine Scolpino. She is in charge of mass-market fundraising (donations under $10k) for Save the Children and has been leading the organization...