Tag Archives: storytelling
Fire Up Your Fundraising Copy: A Master Class with Kathy Swayze
Are you frustrated with the lack of passion in your appeals? Not getting the results you need from your mailings and emails? Struggling with messaging for your upcoming capital campaign? Join Kathy Swayze for her half-day master class Fire Up Your Fundraising Copy, … more
Six minutes and twenty seconds
Time and time again, we’ve seen how much more impact you can have when you show, rather than tell people, your story. This lesson hit us especially hard this weekend as we watched Emma González, one of the leaders of … more
#Wednesday Wisdom: The Intimacy of Stories
“If you’re trying to tell a story, you really need some intimacy.” -Nick Nichols, National Geographic Photographer Photo credit: © Sarah Penant Used under a Creative Commons (CC-BY-2.0) license.
Storytelling to Help Alzheimer’s Patients
We know the power of a good story… stories that evoke emotion at deep level… stories that move people up out of their comfort zone, but what about stories that heal the storyteller? In this instance, a couple’s own story … more
10 Things I Learned from Save the Children’s Success
A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact Strategies by Janine Scolpino. She is in charge of mass-market fundraising (donations under $10k) for Save the Children and has been leading the … more
Brain Science Secrets. . . for Better Fundraising
Fundraising success comes from influencing donor behavior. At #Bridge17, Nancy Harhut, of HBT Inc. and Joe Harr, from AARP, shared how they are using brain science to help achieve fundraising success. Their session, “Brain Science Secrets: How to Get the … more
The Happy Marriage of Branding & Fundraising
Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy = Tripled Philanthropy in Three Years. Their session told the story of how they transformed the brand and grew revenues for The Children’s … more