Storytelling Articles

This year, Planned Giving Days was all about storytelling—one of our favorite things here at Impact! It started with John Trybus of Georgetown University’s Center for Social Impact Communication. We already loved John before his plenary address last Thursday morning,...

Because your gift officers struggle to articulate what your organization could do with large gifts. Because your program staff is too busy to write down what they are doing – and it’s not their job anyway. Because the communications team has great writers on staff –...

As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t giving enough for the personal touch of a gift officer, but they are giving too much to be treated just like your direct mail donors. I couldn’t agree...