Tag Archives: sustainer
3 Easy Steps to More Monthly Donors
Hop across the pond and you’ll find monthly giving programs are the norm. Several charities in the U.K. – like Oxfam – have several hundred thousand monthly givers. Put another way, 37% of ALL donors in the U.K. are monthly … more
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Tagged donor, fundraising writers, monthly donors, monthly giving, sustainer
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5 Facts About Your Monthly Donors
At a recent presentation Erica Waasdorp offered up some compelling reasons why we shouldn’t neglect our monthly giving programs. Here are my five favorite tidbits I picked up: Monthly donor retention is significantly higher than single gift donor retention. Monthly donors are … more
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Tagged copywriting, direct mail, donor, fundraising writers, monthly giving, nonprofit, philanthropy, storytelling, sustainer
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