Tag Archives: testing

Testing… Testing… But Did it Work? Check for Free!

We all know how important it is to test new direct marketing techniques so you can learn what really works best when it comes to motivating your donors to give. But once you get your results back, how do you … more

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No Test? No Biggie!

Here at Impact we have worked (and even volunteered!) for a number of smaller nonprofits, with smaller mail quantities. Testing at a small organization can be difficult because tiny sample sizes just won’t yield statistically valid numbers. Testing can also … more

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