Tag Archives: tips

5 Signs That You’re Playing it TOO Safe

Are you pushing the edge in your marketing and fundraising programs? Or playing it safe? If you are hearing these kinds of statements in your meetings, it may be time to shake things up a bit.

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No Test? No Biggie!

Here at Impact we have worked (and even volunteered!) for a number of smaller nonprofits, with smaller mail quantities. Testing at a small organization can be difficult because tiny sample sizes just won’t yield statistically valid numbers. Testing can also … more

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