Tag Archives: Tom Peterson
Connect to Your Donor’s Head and Heart
Here at Impact we’re big fans of storytelling. It’s our experience that telling a story puts a human face on a problem and helps donors connect to the issue. But that doesn’t mean you can’t use some facts and statistics … more
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Tagged case for giving, copywriting, donor, fundraising, fundraising writers, head and heart, inspire, message, No Kid Hungry, statistics, stories, story, storytelling, Thunderhead Works, Tom Peterson, writing
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