Tag Archives: unique moment

8 Must-Have Components of a Winning Case Statement

Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of your organization.  To make sure you have a winning case statement, include these 8 elements: 1. Use a Theme … more

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Finding the Why Now? Moment When Asking for Bigger Gifts

I love that lately I’ve heard more marketers and fundraisers talking about the importance of a strong case for giving.  It just makes sense.  You’re asking people to part with their hard-earned money… you better be able to tell them … more

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