Tag Archives: writing

Fire Up Your Fundraising Copy: A Master Class with Kathy Swayze

Are you frustrated with the lack of passion in your appeals? Not getting the results you need from your mailings and emails? Struggling with messaging for your upcoming capital campaign? Join Kathy Swayze for her half-day master class Fire Up Your Fundraising Copy, … more

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Storytelling to Help Alzheimer’s Patients

We know the power of a good story… stories that evoke emotion at deep level… stories that move people up out of their comfort zone, but what about stories that heal the storyteller? In this instance, a couple’s own story … more

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#WordsOfWisdomWednesday: People Give to People

“It is a safe bet that most people respond more forcefully and intensely to other people than to numbers.” –Annette Gordon-Reed   Save Save

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#WordsOfWisdomWednesday: Writers Resist

“The numerous tyrannies on our continent have never had a writer worth mentioning on their side.”   –  Isabel Allende Save Save Save Save

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Top 10 Reasons Why You Need a Case for Giving

Because your gift officers struggle to articulate what your organization could do with large gifts. Because your program staff is too busy to write down what they are doing – and it’s not their job anyway. Because the communications team … more

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One Simple Trick to Make Your Clients Love You

Recognize that they are doing three hundred different things for ten different departments/people. It’s that simple. A quick “I understand how much you have on your plate, and want to help you ” goes a VERY long way. Because as … more

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Stories Matter

Why we do what we do… “…we are, as humans, already an assemblage of stories. And the gulf that exists between us as people is that when we look at each other we might see faces, skin color, gender, race, … more

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He Knows What You Are Thinking

It was the end of a long day at the office. I was running late, and traffic sucked. Part of me wanted to give up and just go home. But I’m really glad I stuck to the plan to go … more

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What’s Yoga Got to do With It?

In this field of do-gooders and dreamers, I am sure a number of you are fellow-yogis. Hello! I recently went to a yoga retreat in a beautiful place called Lake Atitlan, Guatemala. Nestled into the side of a volcano, I … more

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Are You Listening?

In my line of work, good listening skills are a must. I impersonate people every day and am called on to convey hopes and dreams of organizations I do not work for. It requires talking with – and more importantly … more

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